Adventure Travel Adventure travel is as it says, a specialist in the adventure travel market. Whether you are in the hunt for a trip down the Amazon in a canoe or a climb up Mt Everest, these guys are the true professionals in Travel solutions. ellerymuirassociates ltd was engaged to create that feeling in the retail platform.  The adventure of your lifetime starts from the second you enter the store. The very environment, with its REAL lifestyle images places the shopper in the traveler’s shoes. We have incorporated a library with reference material, maps and other customer’s photos as well as the ability to buy travels goods. (Day packs, compasses etc.) One can help but get the travel bug in this store particularly for those out of the way places that make such diverse memories. Travel is an interesting retail assignment as the product is really only a promise to create memories that will last with you forever, a promise to deliver those memories without any hassle, and of course you pay up front for this.  It is important then that the retail store reflects these images to the customer in a succinct manner. Click on the images below for a better view.