Established in 1863, Briscoes is one of New Zealand's foremost retail icons. Prior to the appointment of ellerymuirassociates in 2000, they had never worked with a retail design practice, so this was to be a departure from tradition and a new dawn for the retail chain.
The brief was to create a retail platform that would take them into the future and reinforce the brand values that Briscoes already portrayed, to retain and enhance their existing client base as well as open up the store to future shoppers.
"When we were short-listing designers to re-work the Briscoes in-store environment, the key requirement for us was to find a design company that could, quite simply, understand our business.
ellerymuirassociates worked hard to understand the special dynamics of Briscoes, and delivered on-budget and on-time a stunning concept that significantly increased our business over night. We retained our existing customer base and market position, but presented a shopping environment that they loved spending time and money in. "
David Drees. General Manager Briscoes
